What does the network’s traffic look like now that two and a half months have passed? Turns out, according to Gawker’s public statistics, things are much, much worse than was originally reported. Yes, the redesign cut traffic in half almost instantly, but instead of coming back, even more readers left the site behind.
Here, a graph we put together using the number of unique visitors to five sites in the Gawker network — Gawker, Gizmodo, Jezebel, io9 and Deadspin — from November through today. The April numbers are only for the month to-date, but it isn’t hard to see, now that we’re twenty days in, how many of these sites will need a big boost to even reach March’s traffic.